When was McDonald's founded?

In April 1955 Kroc launched McDonald’s Systems, Inc., later known as McDonald’s Corporation, in Des Plaines, Illinois, and there he also opened the first McDonald’s franchise east of the Mississippi River. In 1961 Kroc bought out the McDonald brothers.

How did McDonald's become famous?

In addition, he eventually changed the format of the restaurants, adding counter staff to take orders, and in 1975 a McDonald’s in Arizona opened the chain’s first drive-through window, a feature that soon became ubiquitous. During this time McDonald’s also introduced three features that would define its brand and further public recognition.

What is McDonald's philosophy?

He promoted the slogan, “In business for yourself, but not by yourself.” His philosophy was based on the simple principle of a 3-legged stool: one leg was McDonald’s franchisees; the second, McDonald’s suppliers; and the third, McDonald’s employees. The stool was only as strong as the three legs that formed its foundation.

How did John McDonald become a businessman?

He then worked as a piano player, a paper cup salesman and a Multimixer salesman. In 1954, he visited a restaurant in San Bernardino, California that had purchased several Multimixers. There he found a small but successful restaurant run by brothers Dick and Mac McDonald, and was stunned by the effectiveness of their operation.